HELLO!
I’m Di Hercowitz, product designer
Currently
at IKEA designing systems with data, strategy and empathy. Based in Amsterdam.
Before
at Booking.com designing to people explore the world, at Petrobras leading a design team, at Buscapé creating digital ads.
working at
IKEA
the world’s largest furniture retailer.
I’m currently a Senior UX Product Designer in the Inventory, Logistic, and Operations Domain driving the design strategy of the digital products used by coworkers in the warehouses around the world. I use the human-centric design approach to support IKEA’s digital transformation. I also drive cross-domains initiatives such as the marketplace for coworker’s apps, and internal tooling design system, and an Onboarding & Learning strategy.
working at
Booking.com
the biggest online travel agency in the world.
From 2015 to 2021 as a UX designer, I made the design strategy for entire places, led and designed the quality rating system for homes, rolled out the host profile feature on the mobile website, created the pricing dashboard to help partners competitiveness. I sketched several ideas, designed the good ones, coded some and ran several AB testings to validate them.
working at
Petrobras
the main Brazilian multinational corporation in the petroleum industry.
From 2010 to 2015, I led the Exploration & Production design team. As a Lead Designer, I created the design strategy for different digital products, identified and designed UI patterns, I led the creation of a design system for the internal tooling, and mentored other designers.
working at
Buscapé
the comparison shopping service that operates in Latin America.
In 2010 I designed the interface from Lomadee - an affiliate marketing platform - and created digital ads for brands such as Microsoft, Samsung, Walmart, and Unilever. Also created the e-commerce layouts for different companies based on an internal shopping platform.
Who is
Di Herco-what?
You can call me Di.
I was born in 1983, under the sign of Libra. I came from lower-middle-class suburbia in the north zone of Rio de Janeiro, Brazil. Being a carioca (a person born in Rio) forced me to have creative thinking and learn fast to grow.
Since my childhood, I love create things: Illustrations, tales, songs, etc. My parents wanted me to be a doctor, but I only wanted to be creative. I always liked to solve problems. Mainly other people’s problems. Not too different from a doctor.
I was 16 when I learned the basics of HTML and rolled out my first website. Then I published the first websites for many local commerces.
I went three times to the university: Computers Network, Advertising and Marketing, and Digital Design. Since 2000 I have being working from small digital agencies to big tech and global companies.
In 2015 I moved to The Netherlands to work. I made new friends, saw the snown for the first time, and learned a new language.
In addition to being a product designer, I managed designers and multi-disciplinary product teams, coded as a front-end developer, and designed cool prints as a graphic designer.
I’m not competetive at all. I believe in collaboration and togetherness to be a better designer and even a better person.
I also believe in energy, reincarnation, and that there must be somebody else out there in the universe. I can’t prove none of them, but uncertainty is the charm of life.
I don’t aim for perfection. Good enough is more than enough.
WANNA
find me?
Please, do not find me until I tell you where I am. Seriously, this would be scary, so try at:
Linkedin linkedin.com/in/dihercowitz to see more about my career.
Or maybe...
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